The Clarity Every Founder Needs Before Pitching to Investors

Did you miss the “POEM Framework” Webinar with Tomi Davies? Here’s Why You Should Catch Up.

Every startup founder dreams of one thing — growth that attracts investors. But let’s face it: having a great idea is one thing; building a business investors actually want to back is another.

That’s exactly what Tomi Davies (TD), Africa’s leading angel investor and startup mentor, unpacked during the POEM Framework Webinar held on October 18th, 2025.

And if you missed it (or joined late), you’ll definitely want to catch the replay — because this wasn’t just another startup talk. It was a masterclass in clarity, structure, and strategy for founders serious about scaling.


What the POEM Framework Is All About

During the session, TD introduced founders to a simple but powerful model known as the POEM Framework, which stands for:
P – Proposition, O – Organization, E – Economics, M – Milestones.

This framework provides a structured roadmap to help founders turn great ideas into investment-ready ventures. It’s a practical tool that takes you from “I have a startup idea” to “I have a business investors want to fund.”


Key Takeaways from the Webinar

Participants walked away with actionable insights that every founder should know, including:

  • How to communicate your startup story in a way that investors instantly understand and remember.

  • The crucial difference between building a product and building a business.

  • Why founders should view investors as partners, not just sources of money.

  • How to identify and measure the right milestones that prove real business growth.


Watch the Webinar Replay

If you missed it, now’s your chance to catch up!
Watch the replay here:

Take an hour, grab a notebook, and learn directly from Tomi Davies, one of Africa’s most experienced voices in startup investing.


Take It Further: Enroll in the Full POEM Framework Course

The webinar was just the beginning. You can now go deeper with the full POEM Framework Course, available exclusively on Distinction.

This course expands on every part of the framework with practical guidance, case studies, and actionable steps to help you build a scalable, investor-ready business.

In the course, you’ll learn how to:

  1. Refine your value proposition to attract customers and investors.

  2. Build a scalable organizational structure.

  3. Manage your economic relationships with confidence.

  4. Track and communicate milestones that prove real progress.

Enroll now:
https://dashboard.distinction.app/course/building-a-successful-startup-with-the-poem-framework-c501fef5


Building a Successful Startup with the POEM Framework

Whether you’re a startup founder, entrepreneur, or a student aspiring to launch your first venture, this course provides the structure you need.

Because here’s the truth:

Investors don’t just fund ideas — they fund founders who understand structure, strategy, and scalability.

The POEM Framework gives you that foundation.

If you missed the webinar, catch the replay. Then, take the next step by enrolling in the course and learn how to turn your vision into a thriving business — one milestone at a time.


Final Thoughts

In today’s startup world, knowledge isn’t just power — it’s your most valuable investment.

Start your journey toward investor readiness today.
Join the POEM Framework Course on Distinction:
https://distinction.app